Jeddah, Saudi Arabia
Sami
Fathi
I work where communication, technology and public leadership meet.
I’m Sami Fathi, a Saudi communications professional, writer and product builder based in Jeddah. My work spans international engagement, technology journalism, strategic communication, public speaking and independent ventures.
Selected work
Fields
Reporting Apple at Internet Speed
MacRumors
Media · completed · Editor and News Reporter · 2021-02 — 2023-01
At MacRumors, I reported and edited daily coverage of Apple for a global audience.
Slowing Down Apple Coverage
Cupertino Lens
Media · current · live · Founder, Editor and Writer
I publish an independent, ad-free publication about Apple’s design, culture, leadership and strategy.
Learning to Represent More Than Myself
Misk Foundation
Diplomacy · Public Speaking · completed · Program participant · 2024 — 2024
I completed Misk Foundation’s Ignited Voices program and received two distinctions for delegation performance and embodying Vision 2030 values.
From Delegate to Institution Builder
American International School of Jeddah
Diplomacy · Public Speaking · completed · Conference leadership
I helped build and lead a student-led Model United Nations program in Jeddah.
Writing About Identity and a Changing Saudi Arabia
Arab News
Media · completed · Columnist
I became an Arab News columnist while still a teenager, writing about identity, responsibility and a changing Saudi Arabia.
Building an Independent Technology Publication
Supercharged
Media · archived · Founder
I built Supercharged as my first serious attempt to create a publication of my own.
Youth Speaking in New York
Diplomacy · Public Speaking · completed · Youth participant and speaker
As a teenager, I spoke on United Nations-linked platforms in New York about education access, famine and food waste.
Current practice
Digitect
Advertising & Marketing · current · Strategic communications
I currently work across strategic communication, social media, brand thinking and creative direction at Digitect.
I have spent years learning how to represent ideas, institutions, brands and Saudi Arabia clearly—and I am turning that experience into a serious body of work.
I’m Sami Fathi. I have represented Saudi youth on international stages, reported on Apple for one of the world’s largest technology publications, shaped communication for Saudi brands, and built independent publications, communities and products of my own.
I am building a career at the intersection of communication, technology and public leadership, with the long-term aim of representing Saudi Arabia and contributing to its global story.
Public record
Sami Fathi author archive
MacRumors
My MacRumors author archive documents my published reporting and editing work.
Sami Fathi author page
Arab News
My Arab News author page documents my published columns.
Sami Fathi article archive
Muck Rack
My Muck Rack profile provides an additional archive of published work.
Sami Fathi video archive
YouTube
My YouTube channel preserves a public video archive.