I build the teams and narratives
that make ambitious technology move.
Bring me the complicated product, the crowded category, or the story that is not landing. I find the sharpest version of it—and build the system that carries it.
- 21 PEOPLE LED
- Supercharged · editorial + marketing
- MACRUMORS
- Editor + News Reporter · 2021–2023
- 2 PUBLICATIONS
- Supercharged + Cupertino Lens
- SAUDI-BASED
- Jeddah · in Riyadh for LEAP
WhatsApp is fastest during LEAP.
MACRUMORS
EDITOR + NEWS REPORTER · 2021–2023
Reported and edited Apple coverage for a global technology newsroom.
Inside a newsroom reaching tens of millions of unique visitors monthly, I covered launches, software, policy, privacy, labor and corporate strategy—finding the consequential detail, verifying it quickly and explaining why it mattered.
SUPERCHARGED
FOUNDER · LED 21 PEOPLE
Built the publication—and the team behind it.
I founded Supercharged, set its editorial direction, led editorial and marketing, assigned work, ran the publishing calendar, and owned the product, partnerships and distribution.
CUPERTINO LENS
FOUNDER, EDITOR + WRITER · CURRENT
Built a second publication—and still run it.
I created an independent publication about Apple’s design, culture, leadership and strategy, then built its editorial thesis, visual direction, newsletter, recurring workflow and product roadmap. I continue to write, edit and publish the work.
What is the market not seeing yet?
That is usually where the real work starts. I’m in Riyadh for LEAP—tell me what you’re building.