Advertising & Marketing
Strategic communication is where research, cultural judgment, creative direction and execution meet. My strongest work helps brands become more relevant without becoming less themselves.
Capabilities
communication strategy
social media strategy
campaign platforms
brand positioning
audience definition
competitor analysis
content systems
creative direction
bilingual copy
client communication
Selected work
Advertising Campaign Explorer
Product researcher
concept
I am exploring an application for studying ongoing and historical advertising campaigns.
I am exploring an early concept for an application that makes ongoing and historical advertising campaigns easier to study.
Full inventory
Advertising Campaign Explorer
Product researcher
concept
I am exploring an application for studying ongoing and historical advertising campaigns.
I am exploring an early concept for an application that makes ongoing and historical advertising campaigns easier to study.
Digitect
Digitect
Strategic communications
Jeddah, Saudi Arabia
current
I currently work across strategic communication, social media, brand thinking and creative direction at Digitect.