Work
I have spent years learning how to represent ideas, institutions, brands and Saudi Arabia clearly—and I am turning that experience into a serious body of work.
Disciplines
Media
Journalism taught me to make sense of complex systems at speed. Independent publishing taught me when to slow down. Across Arab News, MacRumors, Destination KSA, Supercharged and Cupertino Lens, I have worked at both ends of that spectrum.
reporting
editing
breaking news
long-form writing
Diplomacy
My interest in international affairs began through youth diplomacy and public speaking. Model United Nations taught me how to research, negotiate and represent a position under pressure; international youth forums gave that work a wider context. These experiences shaped my long-term ambition to contribute to Saudi Arabia’s public leadership and global representation.
institutional representation
cross-cultural communication
public speaking
negotiation
Public Speaking
I started speaking publicly before I knew it would become part of my career. Since then, I have spoken, hosted and moderated across diplomacy, technology, education, leadership and Saudi Arabia’s transformation.
public speaking
MC and hosting
moderation
workshop facilitation
Advertising & Marketing
Strategic communication is where research, cultural judgment, creative direction and execution meet. My strongest work helps brands become more relevant without becoming less themselves.
communication strategy
social media strategy
campaign platforms
brand positioning
Technology
I build projects when an existing product, institution or format does not solve the problem the way I think it should. Some are live, some are being built and some are deliberately still experiments.
product strategy
native Apple-platform thinking
SwiftUI product direction
local-first tools
Project inventory
Reporting Apple at Internet Speed
MacRumors
Editor and News Reporter
2021-02
2023-01
completed
At MacRumors, I reported and edited daily coverage of Apple for a global audience.
From 2021 to 2023, I worked as an editor and news reporter at MacRumors, covering Apple across product launches, software, policy, labor, privacy and corporate strategy. The role demanded speed without sloppiness: finding the consequential detail, verifying it and explaining it clearly to a global audience.
Slowing Down Apple Coverage
Cupertino Lens
Founder, Editor and Writer
current
live
I publish an independent, ad-free publication about Apple’s design, culture, leadership and strategy.
Cupertino Lens is an independent, ad-free publication built around interpretation rather than velocity. I created its editorial thesis, voice, publishing system, newsletter, identity direction and product roadmap to give Apple analysis more context, history and intent.
Learning to Represent More Than Myself
Misk Foundation
Program participant
2024
2024
Riyadh, Saudi Arabia
completed
I completed Misk Foundation’s Ignited Voices program and received two distinctions for delegation performance and embodying Vision 2030 values.
Ignited Voices brought together communication, diplomacy, negotiation and leadership. I completed the program, contributed to a high-performing delegation and received two distinctions connected to delegation performance and Vision 2030 values.
From Delegate to Institution Builder
American International School of Jeddah
Conference leadership
completed
I helped build and lead a student-led Model United Nations program in Jeddah.
Model United Nations began as a place to practice speaking and became my first experience building an institution. I progressed from delegate roles into conference leadership, helping organize a major Jeddah conference, train participants and create a more ambitious platform for student diplomacy.
Writing About Identity and a Changing Saudi Arabia
Arab News
Columnist
completed
I became an Arab News columnist while still a teenager, writing about identity, responsibility and a changing Saudi Arabia.
I wrote for Arab News about Saudi society, bilingual identity, youth, responsibility and national change while I was still a teenager.
Building an Independent Technology Publication
Supercharged
Founder
archived
I built Supercharged as my first serious attempt to create a publication of my own.
Supercharged was my first serious attempt to build a publication rather than only write for one. It grew quickly and gave me direct experience in editorial direction, identity, product, contributors, distribution and the operational cost of ambition. It ultimately did not continue, but it changed how I think about focus, sustainability and what an independent publication should be.
Youth Speaking in New York
Youth participant and speaker
New York, United States
completed
As a teenager, I spoke on United Nations-linked platforms in New York about education access, famine and food waste.
As a teenager, I used youth platforms in New York to speak about education access, famine, food waste, international cooperation and youth responsibility.
Personal Operating System
Product builder
active-build
prototype
I am prototyping a local-first dashboard for my projects, publishing and reviews.
I am building a local-first dashboard on my Mac for strategic objectives, projects, publishing, agency work, apps, finances, leadership development, evidence, relationships and weekly and quarterly reviews.
Apple-Native Power-User Browser
Product researcher
concept
I am researching an Apple-native browser for operating multiple accounts, projects and identities without context switching or account confusion.
I am exploring isolated Spaces, intelligent link routing, command-first operation and cross-device state across iPhone, iPad and Mac.
Advertising Campaign Explorer
Product researcher
concept
I am exploring an application for studying ongoing and historical advertising campaigns.
I am exploring an early concept for an application that makes ongoing and historical advertising campaigns easier to study.
Complete archive
I’ve included 19 additional publish-safe records across experience, speaking, public archives and the timeline.
Digitect
Digitect
Strategic communications
Jeddah, Saudi Arabia
current
I currently work across strategic communication, social media, brand thinking and creative direction at Digitect.
MacRumors
MacRumors
Editor and News Reporter
2021-02
2023-01
completed
I reported and edited daily Apple coverage inside a global, high-speed technology newsroom.
Arab News
Arab News
Columnist
completed
I wrote columns about Saudi society, bilingual identity, youth, responsibility and national change while I was still a teenager.
Cupertino Lens
Cupertino Lens
Founder, Editor and Writer
current
live
I publish independent, ad-free analysis of Apple’s design, culture, leadership and strategy.
Supercharged
Supercharged
Founder
archived
I built an independent technology publication and learned directly about editorial direction, product, contributors, distribution, focus and sustainability.
United Nations-linked youth platforms
United Nations-linked youth platforms
Youth participant and speaker
New York, United States
completed
As a teenager, I spoke on United Nations-linked platforms in New York about education access, famine and food waste.
Sami Fathi author archive
MacRumors
My MacRumors author archive documents my published reporting and editing work.
Sami Fathi author page
Arab News
My Arab News author page documents my published columns.
Sami Fathi article archive
Muck Rack
My Muck Rack profile provides an additional archive of published work.
Sami Fathi video archive
YouTube
My YouTube channel preserves a public video archive.
American International School of Jeddah
2011–2020
completed
I attended the American International School of Jeddah, where student leadership and Model United Nations became early training grounds.
Student-led Model United Nations
2016–2020
completed
I progressed from delegate roles into conference leadership and helped build a more ambitious platform for student diplomacy in Jeddah.
Arab News column on bilingual identity
November 2018
completed
I published an Arab News column about bilingual identity while I was still a teenager.
Major Jeddah Model United Nations conference
2019
completed
I helped organize a major student-led Model United Nations conference in Jeddah and train participants.
Arab News column on civic responsibility
June 2020
completed
I published an Arab News column about civic responsibility during Saudi Arabia’s COVID-era measures.
Joined MacRumors
February 2021
completed
I joined MacRumors as an editor and news reporter covering Apple.
Concluded MacRumors role
January 2023
completed
I concluded my MacRumors role after nearly two years of reporting and editing inside a global Apple newsroom.
Misk Ignited Voices
2024
completed
I completed Misk Foundation’s Ignited Voices program and received two distinctions connected to delegation performance and Vision 2030 values.
University acceptances and decision to remain at UBT
2025–2026
accepted
I received university acceptances in the United States and chose to remain at UBT, prioritizing continuity and purpose.