Slowing Down Apple Coverage
I publish an independent, ad-free publication about Apple’s design, culture, leadership and strategy.
Organization
Cupertino Lens
Role
Founder, Editor and Writer
Status
Current / Live
01
Editorial thesis
Cupertino Lens is an independent, ad-free publication built around interpretation rather than velocity. I created its editorial thesis, voice, publishing system, newsletter, identity direction and product roadmap to give Apple analysis more context, history and intent.
02
The system I built
01
I created the editorial thesis and voice.
02
I built the publishing system, newsletter and visual direction.
03
I write analysis focused on context, history and intent.
03
Publishing outputs
01
live publication
02
newsletter
03
essay archive
04
editorial brand
Evidence
Verified sources
Editorial themes
independent publishing
Apple
analysis
editorial strategy
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