Technology
I build projects when an existing product, institution or format does not solve the problem the way I think it should. Some are live, some are being built and some are deliberately still experiments.
Capabilities
product strategy
native Apple-platform thinking
SwiftUI product direction
local-first tools
community building
dashboard design
UX writing
naming and brand systems
Selected work
Slowing Down Apple Coverage
Cupertino Lens
Founder, Editor and Writer
current
live
I publish an independent, ad-free publication about Apple’s design, culture, leadership and strategy.
Cupertino Lens is an independent, ad-free publication built around interpretation rather than velocity. I created its editorial thesis, voice, publishing system, newsletter, identity direction and product roadmap to give Apple analysis more context, history and intent.
Personal Operating System
Product builder
active-build
prototype
I am prototyping a local-first dashboard for my projects, publishing and reviews.
I am building a local-first dashboard on my Mac for strategic objectives, projects, publishing, agency work, apps, finances, leadership development, evidence, relationships and weekly and quarterly reviews.
Apple-Native Power-User Browser
Product researcher
concept
I am researching an Apple-native browser for operating multiple accounts, projects and identities without context switching or account confusion.
I am exploring isolated Spaces, intelligent link routing, command-first operation and cross-device state across iPhone, iPad and Mac.
Full inventory
Slowing Down Apple Coverage
Cupertino Lens
Founder, Editor and Writer
current
live
I publish an independent, ad-free publication about Apple’s design, culture, leadership and strategy.
Cupertino Lens is an independent, ad-free publication built around interpretation rather than velocity. I created its editorial thesis, voice, publishing system, newsletter, identity direction and product roadmap to give Apple analysis more context, history and intent.
Building an Independent Technology Publication
Supercharged
Founder
archived
I built Supercharged as my first serious attempt to create a publication of my own.
Supercharged was my first serious attempt to build a publication rather than only write for one. It grew quickly and gave me direct experience in editorial direction, identity, product, contributors, distribution and the operational cost of ambition. It ultimately did not continue, but it changed how I think about focus, sustainability and what an independent publication should be.
Personal Operating System
Product builder
active-build
prototype
I am prototyping a local-first dashboard for my projects, publishing and reviews.
I am building a local-first dashboard on my Mac for strategic objectives, projects, publishing, agency work, apps, finances, leadership development, evidence, relationships and weekly and quarterly reviews.
Apple-Native Power-User Browser
Product researcher
concept
I am researching an Apple-native browser for operating multiple accounts, projects and identities without context switching or account confusion.
I am exploring isolated Spaces, intelligent link routing, command-first operation and cross-device state across iPhone, iPad and Mac.
Advertising Campaign Explorer
Product researcher
concept
I am exploring an application for studying ongoing and historical advertising campaigns.
I am exploring an early concept for an application that makes ongoing and historical advertising campaigns easier to study.
Cupertino Lens
Cupertino Lens
Founder, Editor and Writer
current
live
I publish independent, ad-free analysis of Apple’s design, culture, leadership and strategy.
Supercharged
Supercharged
Founder
archived
I built an independent technology publication and learned directly about editorial direction, product, contributors, distribution, focus and sustainability.